Insights on eCommerce Optimization

Add structured data for your business to improve visibility in local search results.

Content marketing has risen to become one of the top marketing strategies in recent times, with most organizations now investing at least some part of their marketing budget on a content strategy.

Putting your business’s NAP info – name, address, phone – on your site is a basic step you take if you want to rank well in the local results.

Online reviews on sites like Google, Facebook, Yelp, and Tripadvisor give people a way to share their experiences not only with businesses but with fellow consumers, too.

To help companies reach prospective consumers, Google introduced a feature called My Business Posts. It allows businesses to share relevant information that appears within Google Search and Maps results themselves, rather than taking users to a new webpage.

Online reviews on sites like Google, Facebook, Yelp, and Tripadvisor give people a way to share their experiences not only with businesses but with fellow consumers, too.

A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. Not to mention that reviews are the top local SEO ranking factor.

Consumers may not even notice that they are using local SEO directories, but they reference them all the time.